Who is my customer?
1) Geographic Area (size)
Distance to my business that customers
will travel or size of the area my business will service
 1-5
miles |
Statewide |
| 6-10
miles |
Nationwide |
| 11-25
miles |
International |
| 26-50 miles |
|
2) Customer's need for my product or service
My average customer will purchase my product or
service:
Only
onceWeekly Monthly Every 3 months
Every 6 months Other:________________
3) Day and Time of Purchase
My average customer will purchase my product or service:
Various
days and times
Mostly weekends
Mostly during the week
On certain holidays:
______________________
During particular
seasons:__________________
At particular times
of day:__________________
4) Purpose of purchase:
My average customer will purchase my product or service
mainly for:
Personal
use
Home use
Business use
For children
For another family
member
As a gift
Other
5) Description of my average customer
a) Age Range
| 0-5
years-old |
26-35
years-old |
| 6-10
years-old |
36-50 years-old |
| 11-15
years-old |
51-65 years-old |
| 16-20 years-old |
66 and older |
| 21-25
years-old |
b) Sex
Male Female Either
c)
Occupation
Not relevant
Service Industry (Restaurants, Hotels, etc.)
Office Worker
Professional (Lawyer, Doctor, Accountant)
Instructor
Health care
Retired
Other: __________________________
d) Ethnicity
of average customer (if relevant):___________________
e) Income
Not relevant
$15,000-25,000/year
$26,000-40,000/year
$41-000-$60,000/year
$61,000-$80,000/year
$81,000-$100,000/year
Greater than $100,000/year
f) Education
Not relevant
Some high school
High school graduate
Some college
College graduate
Advanced degree
g)
Family Status
Single Couple
(no kids) Couple
(kids at home)
Couple (grown kids) Single (grown kids) Not important
The Facts About my Customers:
According to the above information, my average customer
will be from ____ to ____ years-old.
My customers will be Male, Female, Either (circle one).
Typical occupations of my customers include: _____________________________________
________________________________________________________________________.
My typical customer's ethnic background (if relevant)
is:_____________________________.
My customers average income range is from $____________ to $____________
per year.
My typical customer has the following education: __________________________________.
My average customer has the following family status:_______________________________.
There are approximately ___________ of my typical customers
within my market area.
There are approximately ___________ competitors within my market area.
My average customer will purchase my product or service:__________________
(how often).
My customers will purchase my product or service mainly on _________________________
____________________________________ (list season, day of week, time of
day, etc.)
The purpose of my customer's purchase will be: __________________________________.
Congratulations. Once you have completed this form, you should
know a lot about your customer!
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