V: The Marketing Plan
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Introduction. Give a brief history of your industry:
Customers. Using the information from the Customers
Form, write one or two paragraphs giving information about your
target market. (SAVE any
information you have typed into the form via the button below before
exiting this page.)
Marketing Strategies and Implementation
It is important that you answer the questions that follow in the third
person. For example, instead of answering (a) below by saying "freshness,"
say instead: "The Virginia Bread Company is unique because it
never sells bread over eight hours old." The answers to your
questions will be used to generate a business plan, and it is very
important that you answer all questions below as complete sentences.
What makes your product or service unique?
What price will you charge for your product/service?
Where will you sell your product or service?
How will you promote your product or service?
What are your goals for gathering market share for your product