Virginia Department of Business AssistanceOur Business is Your Success

Welcome Future Entrpreneurs!
About the VDBA Step One: Getting Started Step Two: Operating a BusinessStep Three: Business Plan

Business Plan Entry Form

Part V: The Marketing Plan

When you are finished, click the "Save" button at the bottom of the page. You may also click "Save" to save uncompleted work if you need to leave the document unfinished. If you accidentally erase your work while you are in a page, you may click "Reload," and the deleted information will be restored. If you wish to clear the whole page and start again, click "Clear." When you are ready to view the finished page, click the "Display" button. To print the finished page, first click "Display," then select "File" from the browser menu and scroll to "Print." Click "Back" to return to this page. If you need help, click here, but SAVE any information you have typed into the form via the button below before exiting this page.

1. The Market

A. Introduction. Give a brief history of your industry:

B. Customers. Using the information from the Customers Form, write one or two paragraphs giving information about your target market. (SAVE any information you have typed into the form via the button below before exiting this page.)

2. Marketing Strategies and Implementation

It is important that you answer the questions that follow in the third person. For example, instead of answering (a) below by saying "freshness," say instead: "The Virginia Bread Company is unique because it never sells bread over eight hours old." The answers to your questions will be used to generate a business plan, and it is very important that you answer all questions below as complete sentences.

A. What makes your product or service unique?

B. What price will you charge for your product/service?

C. Where will you sell your product or service?

D. How will you promote your product or service?

E. What are your goals for gathering market share for your product or service?

Important: Save your document first!

Return to Top

Go to: Next Section of Business Plan (Competitive Analysis)

Return to: Business Plan Table of Contents

Home | Introduction | Elements | Creation

Help is a click away.