Part II: Background Information
It is important that you answer the questions that follow in third person.
For example, instead of saying "I have worked as a carpenter
for eleven years, " say instead: "John Smith has worked
as a carpenter for eleven years." The answers to your questions
will be used to generate a business plan, and it is very important
that you answer all questions as complete sentences.
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Personal Background .
Give a brief account (one paragraph long) of your experience as it
relates to your planned business:
History. Give a brief account (one paragraph long)
of any other qualifications you may have (example, where and when
you attended high school or received other education or training):
Mission Statement. A mission statement is a very brief
explanation - about one sentence long - of what your business hopes
to do. Think of it as your business' slogan, something that sums up
the outstanding service or great product that your business offers.
If possible, make it catchy, so that people will take notice of it
or remember it.
Industry Background. Give
a brief account (about one page) of your industry and the envisioned
growth of your industry.
Business Goals and Objectives
What are your short-term goals (1-2 years)
What are your long-term goals (3-5 years)